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‘Wild’ 2020 bikini trend that’s here to stay

When it comes to bikini trends, 2020 has definitely served up its fair share of show-stoppers and risqué moments – even some we may rather wish to forget.

But one staple of the 2020 summer – indeed out of most people’s wardrobes in or out of the water – we don’t mind too much, is the good-old animal print look, and judging by a host of celebrities’ Instagram accounts, the ‘wild’ trend is definitely here to stay.


Kim Kardashian West and Vanessa Hudgens wear Aussie label Ark Swimwear. Photo: Instagram

From Kim Kardashian West, to Vanessa Hudgens, as well as models Bella Hadid, Kaia Gerber, and Kelly Gale – all have been posting photos in the popular style.

Thought it’s clear the look is to be worn in natural shades this summer – so no fluro pink leopard print please.

Kaia Gerber wears leopard print. Photo: Instagram

Australian label Ark Swimwear recognised the trend wasn’t going anywhere, even launching a brand new Leopard and Snake print collection in time for the 2020/2021 summer season.

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Many of the stars have indeed been wearing designs from the Aussie label, including the Leopard Crop Bikini Top and the Leopard High Cut Bikini Bottom.

Australian label Ark Swimwear launched a new collection in time for Summer. Photo: Instagram

From Zimmermann, Dolce & Gabbana, Belize, according to Vogue earlier this year ‘Whether bikini or one-piece, the poolside wardrobe of Summer 2020 is laced in wild accents‘.

So if a bikini isn’t necessarily your style, plenty of these top-name designers have also released stunning one-piece swimsuits.

It-girls Carlotta Oddi and Emma Rowen Rose have already been showing of their favourite leopard-print swimsuit online.

Emma Rowen Rose wears a leopard print one piece. Photo: Instagram/emmarowenrose

Another swimwear trend we’ve loved this year centres around sustainability, with more and more brands choosing to make their products using recyclable materials.

For example in October, Big W announced a new range of swimwear made entirely of recycled polyester, a material that is known as REPREVE.

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Not only are the items better for the environment, they’re also very affordable, so if you’re looking at revamping yours or your kids’ poolside apparel, this is the perfect time.

Shoppers flocked to purchase items including $10 swim trunks, $12 women’s bikinis, kids surf rash vest from $8 and men’s boards from $20.